Monday, December 29, 2014

Apple's New App Return Policy in Europe is a Big Deal for VoiceOver Users

Recently, Apple implemented a new 14 day no questions asked return policy in many European Union (EU) nations according to 9to5mac. The new policy allows customers to receive a full refund on App Store purchases within 14 days of receipt.

While this new policy is an important safeguard for all consumers, it is a major development for App Store customers who rely on accessibility features, such as VoiceOver, in order to use their devices. VoiceOver is a built in screen reader that allows blind and visually impaired users to use iOS devices and Macs.

While browsing the App Store, it is extremely difficult for VoiceOver users to determine if the app they are interested in purchasing is accessible. This often leaves the customer playing a guessing game with their money. For example, without the return policy a VoiceOver user who wanted to purchase a $20 app would need to hope that the app was accessible with VoiceOver otherwise their $20 purchase would be useless. Even if the app is inaccessible and unusable refunds are typically not granted.

The new policy allows VoiceOver users to download apps that may or may not be accessible without the risk of wasting money on an app that is totally useless for them. If the user downloads an app that is not accessible, they can simply return the app within two weeks and receive a full refund. In effect, this allows for a two week trial period for apps which will allow users to see if the app fits their needs. For VoiceOver users within the EU this will take the guesswork out of purchasing apps.

Unfortunately, the new return policy is only available in certain EU countries and is not applicable to customers in other countries. Hopefully, Apple will extend the policy to all customers regardless of which country they are in. Until that time, users in other countries will have to hope that the apps they are downloading are accessible.

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