Amazon Announces Fire Phone with Advanced Image Recognition and Built-in Accessibility

This week, Amazon announced there first smartphone called Fire Phone. The Fire Phone has a number of flashy, maybe even gimmicky, features along with a few features that may have serious accessibility implications. The phone which starts at $200 and starts shipping on July 25th runs Fire OS 3.5.0 similar to Amazon's Kindle Fire tablets. The operating system includes a number of built-in accessibility features including features to help blind, low vision, mobility impaired, and hearing impaired users. For blind and low vision users, the Fire Phone includes a screen reader which allows users to navigate the screen without seeing it. Assuming the Fire Phone uses the same text-to-speech voices as the Kindle Fire tablets, the text-to-speech voice used is very high quality. For low vision users, the Fire Phone includes a zoom mode and high contrast support. Closed captioning, mono audio, and hearing aid compatibility (HAC) are features included for users with hearing impairments.The Fire Phone also includes features for users with mobility challenges including dictation and improved one-handed usability. It is very encouraging to see Amazon include accessibility features in to their Fire Phone. Click here to read a full overview of all the Fire Phone's accessibility features. Amazon, once reluctant to support accessibility, has shown a new dedication to accessibility for users with disabilities. Hopefully, this continues in future updates to the Fire OS as well as to future products.

In addition to dedicated accessibility features, the Fire Phone has a couple of mainstream features that could be potentially beneficial to people with disabilities. The first of these features is called Mayday. Mayday is currently available on newer Kindle Fire tablets allows users to quickly connect and chat with technical support directly from their device. Simply by pressing the easy to access Mayday button users are atomically connected. Technical support staff can access certain device functions to assist users with a variety of questions. Support staff can even virtually draw on the screen to draw your attention to certain buttons. In my testing, I was able to connect with Mayday staff in under a minute and the staff was knowledgeable and friendly. The support personnel were even knowledgeable about accessibility features. This feature could be great for users with cognitive challenges who need assistance using certain features on their phone.

The second feature is called Firefly. By pressing a dedicated button on the side of the device and pointing the camera at an object the Fire Phone can identify that object. Amazon demonstrated this feature at their even and it worked very quickly. Firefly could be used by the blind to identify objects and differentiate objects of similar size and shape. For example, to identify if a can contains chicken soup or sliced peaches. Similar to iOS apps like TapTapSee, Firefly is Amazon's attempt to make buying merchandise through Amazon an easier process.

The Fire Phone seems promising, but it is impossible to determine its true value in terms of accessibility until it is released next month. Until then, click read more to view videos of the Fire Phone in action.